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Nectar loyalty card
Nectar is a loyalty card scheme in the United Kingdom, run by Aimia. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's and BP. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Loyalty Management Group established the scheme, replacing the existing schemes of three of the four launch companies, and was purchased by the Canadian Groupe Aeroplan (now Aimia) in 2009.〔(【引用サイトリンク】url=http://www.thewisemarketer.com/features/read.asp?id=15 )〕
A separate scheme is also operated by Aimia in Italy, and by Cencosud in Chile.
==History==
The Nectar scheme was launched in 2002, merging the existing loyalty programmes of Sainsbury's, BP and Barclaycard, and including Debenhams which did not have an existing scheme. It was run by Loyalty Management Group, then chaired by Sir Keith Mills, the founder of Air Miles. At the time of launch, Nectar confirmed it would be open to more companies to join, excluding rivals of existing members.
By 2010, Nectar claimed that 16.8 million people were part of the scheme, and that it had 14 member companies and over 400 online retailers.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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